A cinema programme can preserve the circumstances around a screening: how a film was presented, which titles appeared beside it and what an audience was invited to notice. It is a small object with a specific point of view, not a complete record of the event.
When keeping a programme, note where it came from and the date if known. Preserve photographs or scans of both sides where possible. Details that seem incidental, such as the surrounding schedule or a venue address, may later help explain its context.
Read promotional language as promotional language. A programme’s description tells you something about the presentation of a film, while claims about production or reception may need independent checking. Keep quotations brief and clearly attributed when discussing the object publicly.
Add your own viewing memories on a separate page. This allows the original document and your later response to remain distinct. An archive becomes more useful when readers can see which details came from the object and which were supplied afterwards.